White Paper Writing

A white paper is a document that helps readers understand an issue, solve a problem or make a decision. It uses facts to promote a product or service.

There are three main types of white papers.

The backgrounder provides detailed information about a vendor’s product, service or technology.

The numbered list presents key points, tips or questions about a business issue in a quick, engaging format.

The problem/solution is a research-heavy white paper that explores an industry challenge and presents a solution.